TRANSFORMING TOURISM BY UNLOCKING SUPERPOWERS
We enable everyone to create change
We want everyone in the Tourism and Travel industry to be able to unlock the potential of the sector to be a force for good for our people, places and the planet.
Our focus is double. We empower stakeholders to imagine and bring to life a new future and we help remove barriers that stand in the way of change.
Workshops, Trainings, Speaking
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Ecosystem building and collaboration
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Equipping and Inspiring changemakers
We help actors of all types to imagine a new Tourism and support them to take action.
Removing Barriers to enable a better Tourism
We help shape the policies we need to unlock the potential of a Tourism that works for all.
Supporting Collective Action
We co-create an ecosystem to enable actors across boundaries to learn and innovate together.
A world where tourism realizes its potential to act as a catalyst for inclusive, sustainable development that benefits visitors, empowers residents and contributes to the preservation and regeneration of the places where we live and travel.
To mainstream the use of inclusive wellbeing-focused practices and mindsets in the tourism industry.
To make it easy for everyone to unlock the potential of tourism to support the needs of communities, places and planet.
We are advocates and proximate leaders who have developed a replicable response to the harmful effects of tourism in what may be the world's most well-known destination: Venice. As a result of what we've learned, we're striving to assist others in adopting and adapting our methodology and mindsets to their context, allowing them to benefit from our expertise and learning. On the other hand, we actively develop and participate in projects aimed at stimulating innovation and removing the barriers that prevent models like ours from becoming the industry standard.
WHY IT MATTERS
The case to unleash the potential of tourism by centering communities and the wellbeing of our places
Tourism is one of the world's largest industries, affecting all elements of the places where we live and travel.
In 2019, tourism provided over 10% of global gross domestic product (GDP) and created one new job out of every four.
Over 330 million people, many of whom are often marginalized, rely on the industry, which is supported by 80 per cent of SMEs (women, indigenous, undocumented, unskilled people...).
It reaches places where other industries don't, such as the Small Island States, and helps fund natural and cultural preservation, new infrastructure development, and more.
In 2019, Tourism came to a halt as a result of covid19, and the ramifications have been devastating.
Over 100 million people have been put in jeopardy of losing their livelihood. Poaching has increased, posing a greater threat to biodiversity around the world, as a result of the reduction in conversation funds.
Tourism must start again. But it can't go back to the way it used to be,
Indeed, prior to COVID19, the situation was far from ideal.
Despite its promise, the industry was causing more harm than good due to systemic issues.
Tourism is unsustainable, extractive, and exploitative since it excludes communities from its design and does not account for its impact, only for its expansion.
Indeed, passed a certain degree of development, the hidden costs of tourism no longer go unnoticed as observed in "overtourism" hotspots like Venice, Amsterdam, Barcelona, the Himalayas, or Thai beaches.
Tourism alienates communities, undermines economies, impoverishes and displaces people, degrades sociocultural identity and quality of life, destroys cultural and natural assets, and exacerbates climate change.
However, and as acknowledged by the UN and its member states, "Tourism has the potential to contribute, directly or indirectly to all of the goals".
To realise this potential, tourism must be transformed.
This is how a world with inclusive and regenerative tourism sector looks
What success will mean for people, places and the planet
Communities will gain more from tourism as a result of our efforts, as the places where they live will be managed rather than just advertised and sold.
Tourism earnings will be retained and distributed more equitably in their economy. As a result, the local community will benefit from higher revenue and cheaper living and housing costs, and tourism will no longer impoverish and displace host communities.
Tourism will also help them celebrate their distinct identity while also preserving and regenerating their local economy and cultural and natural treasures.
It will instil a sense of stewardship in both locals and visitors, resulting in a new power balance in which the average visitor becomes more appreciative of the local community and recalls that he or she is a visitor, not a purchaser.
This will be a significant change that will result in improved cohabitation between visitors and residents, as well as a strong sense of identity and good quality of life.
Tourism's 330 million employment (1 out of 10) around the world will continue to develop, support a diversified economy, and provide a sustainable income to many, including disadvantaged communities. This expansion will be decoupled from resource and land use.
The tourism industry will become more resilient, and small enterprises, which account for 80% of worldwide tourism, will be less susceptible to shock.
Women, who make up 54 per cent of the tourism workforce, youth, and informal sector employees, who are now among the most vulnerable groups in a crisis like covid19, will be safeguarded from a sudden loss of income and the social implications that come with it.
Our world, our natural environment, and our culture will all be affected, too.
Poaching, looting, and bushmeat consumption, for example, will decrease as a result of an increase in tourism-derived revenue for biodiversity conservation.
Cultural heritage and artisan products will gain in popularity, offering much-needed support to indigenous peoples and ethnic communities.
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We love to share our knowledge, advice and experience and are very flexible in our approach. We are biased towards interactive and collaborative approaches and typically like to tailor-make everything we do to fit our partner's and clients' needs and that of their audience. Let's chat!
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