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Who We Are

We are a team of passionate professionals striving to transform the impact of the tourism industry. We are doing so through community-based and system focused activities.

Through Overtourism Solution we are sharing our learning acquired through creating, implementing and running a new tourism model in Venice. They are indeed replicable and adaptable and relevant to destinations at any stage of development.

Indeed, we have pioneered and proven an innovative tourism and destination management model that leverages marketing & communication, digitization, and social innovation to make tourism more enjoyable for visitors and more beneficial for the local community, economy and heritage.

Our community-based initiative in Venice has led to increased retention of tourism revenue locally and a change in visitors’ experience, mindsets, and behaviours.

It helps residents benefit more from tourism and contribute to preserving and regenerating the local cultural and natural heritage.

Prestigious social innovation competitions have underlined our model, and we have the honour to regularly share our experience with government and industry representatives, media, and academia.

Our commitment to transforming the tourism industry into a driver of sustainable development started in 2015 when our founders Valeria Duflot and Sebastian Fagarazzi envisioned a simple new tourism model that genuinely benefits the destination, visitors and residents.

venice, gondola, water

Our ultimate goal

We work to build a  world where tourism is a driver of sustainable and regenerative development that benefits visitors and residents and contributes to preserving and regenerating the places where we live and travel.

Our impact in Venice

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Beneficiaries
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Euros Generated Yearly
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Million People touched

We share our methodology, tools, and experience to leverage what we learnt making an impact locally in Venice, Italy and contribute to the global transformation of tourism

Our start

While living in Venice, Italy, the city recognised as the poster child of the negative impact of tourism, Valeria Duflot, and Sebastian Fagarazzi experienced firsthand what it means to be part of a community where tourism is out of control. They could see how the city was emptying itself of residents and how tourism damaged the destination’s economy, identity, heritage and assets.

In early 2015, while they were increasingly aware of the displacement created by mass tourism, they realised that if it would be easier for visitors to support the local population in Venice directly, it would make a world of difference. This is what they set out to do with Venezia Autentica. This social enterprise empowers visitors to have a better experience and helps local businesses benefit more from tourism while contributing to preserving or regenerating cultural and natural assets.

Since its inception, Venezia Autentica has sought to empower both residents and visitors to create a better, more positive tourism experience and impact. They have successfully developed a new destination management model which covers all steps of the visitor’s journey, engages the local community and makes the destination more attractive, sustainable and resilient.

This impact is something that the co-founders of Venezia Autentica seek to deepen and broaden through collaboration with leaders, organisations and institutions worldwide. Hence Overtourism Solution, their effort to bring their learnings, tools, and methodologies to more destinations, communities and visitors, globally.

Who we are today

We are innovators who have developed and proven a new model of destination management which increases the quality of the tourist’s experience and the benefit that the community, their place and heritage, both natural and cultural, derive from tourism.

This model addresses root causes of the negative impact of tourism at the destination level. We believe that it is replicable and adaptable to any destination.

 

Through Overtourism Solution, we are looking to transfer our unique, on the ground experience, of creating a more beneficial tourism with leaders and destinations around the world.

By working with governments, institutions, corporations, schools, organizations, media, and any leader and entity looking to see tourism become a force for good, Overtourism Solution seeks to help transform the tourism industry as a whole.

 

Today Overtourism Solution is a pioneer, a rare initiative, proposing concrete solutions and a detailed methodology to address an overgrowing problem: the challenge of solving or preventing tourism’s negative impact.

 

We value open communication, action, adaptability, co-creation, and collaboration. We are the perfect partners for entities and leaders looking to increase visitors’ satisfaction while making sure that tourism benefits the local economy, community, and destination.

We exist to serve and assist you in meeting your objectives. See how we work, the services we offer, and get in touch with us today!

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We are what you need if you are commited to change

We are no ordinary “tourism consultancy”. 

 

We are innovators, doers, open to sharing their experience.

 

We are part of a community which experiences what Overtourism really means. This is why we have created an alternative to the systems that directly impacts us, our community and place. We are not about theory but action and transformation. We believe in sharing knowledge and supporting others to foster the change we want to see in travel and tourism, and therefore in the places where we live and travel.

 

We have practical experience in creating everything we would recommend and help you and your team do. We also have world-class technical, communicational and organisational skills as well as strong formal knowledge and understanding of sustainability, business, science and social impact. 

With us, to turn vision into action, you do not also need to hire marketing, digitalisation, communication, sustainability or innovation experts to bring our recommendations to life. We are the experts and we have the track record that demonstrates it. Don’t worry, we are confident, but we also know where our limits lie.

 

Our co-founding team’s direct experience of tourism’s negative impact both as visitor and resident and our commitment to building a fairer, more equitable, inclusive, sustainable world is the driving force behind Overtourism Solution.

 

We are motivated and used to collaborate with a vast range of actors across sectors and geographies and excited to share our experience and method to help transform the impact of the tourism sector from within. Let’s chat!

Our awesome partners and clients

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Our Ecosystem
Through our networks, we are stronger
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Some media who featured us

Thanks to them, we're sharing our message far and wide
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