We work to empower and enable everyone to build the tourism of tomorrow, today.
Overtourism Solution: Mainstreaming Purpose-Driven Community-led Tourism
From the fringe to the mainstream
For us at Overtourism Solution, it is clear: Tourism has the potential to be a powerful tool to support the needs of our communities, places and the planet, and it should be the norm for everyone in the industry to make a net positive impact.
However, we recognize that we still have a long way to go to reach a state where tourism serves us all. In fact, at Overtourism Solution, we think that we all have a role to play to get there.
This is why we collaborate with leaders and institutions across boundaries to widespread transformative mindsets and practices and remove the barriers standing in the way of change. Our goal is to jointly unlock the sector’s potential and transform the industry from an era of overtourism to that of an age of purpose-driven tourism where the sector enables and sustains our individual, collective and natural wellbeing.
Unlocking the potential of tourism for the good of people, places and the planet
Holistic, Community Driven, and Wellbeing Focused. This is how tourism should look.
Sustainable & Regenerative
Tourism must help preserve and regenerate our communities, cultures, economies, places and environment.
Inclusive & Equitable
Everyone must benefit in an equitable way from the sector and no one should be exploited and left behind.
Resilient & Competitive
Tourism must be able to rapidly adapt to shocks, and disruptions and remain attractive in changing contexts.
Why we can help tackle Overtourism
Centering communities and wellbeing in Tourism made easy
We are all aware that tourism must change.
Understanding how to maximise the sector's benefits for visitors, inhabitants, and destinations is a complex undertaking.
We understand that individuals and organisations in the tourism industry might use considerable time and valuable resources attempting to choose the best course of action. This is where we enter the picture.
Coming from a community heavily affected by overtourism, we've pioneered and tested a simple, very adaptable model that systematises the process of rapidly transforming tourism into a win-win-win situation. We've learnt a great deal along the way and are willing to share. Everything. Is it going to be with you?
Equipping and Inspiring changemakers
We help actors of all types to imagine a new Tourism and support them to take action.
Removing Barriers to enable a better Tourism
We help shape the policies we need to unlock the potential of a Tourism that works for all.
Supporting Collective Action
We co-create an ecosystem to enable actors across boundaries to learn and innovate together.
We work across boundaries
Media Reach (2020)
Governments reached (2021)
ENTREPRENEURS REACHED (2021)
PILARS OF ACTION
And many more partnerships and collaborations launched across sectors and geographies
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